The Obedience to Authority Essay Example | Topics and Well Written Essays - 500 words - 2

The Obedience to Authority - Essay Example In â€Å"The Lottery,† Old Man Warner stresses that the lottery cannot be removed, simply because it has always been done: â€Å"There's always been a lottery† (Jackson). Furthermore, he emphasizes the saying: â€Å"Lottery in June, corn be heavy soon† (Jackson). It does not matter if this ritual results in the suffering of one person since the society focus on its â€Å"positive† outcomes. In "The Ones Who Walked Away from Omelas,† people believe that in order to maintain the joy and wealth of Omelas, they have to preserve a â€Å"child's abominable misery† (LeGuin). Omelas has made it a law to never let the child out because it will result in the loss of â€Å"prosperity and beauty and delight† of Omelas (LeGuin). Some residents feel the injustice of this law, but the majority follows its law nonetheless. Simply obeying authority is a form of cowardice, which results in evil too. Some people in â€Å"The Lottery† consider scrapping this tradition, but they do so in â€Å"suggestive† tones. Mrs. Adams says: â€Å"Some places have already quit lotteries† (Jackson). No one among the people, nevertheless, boldly calls for the eradication of this bloody and senseless ritual. They all participate, even when they feel uncomfortable about it. For instance, the niceties are all forced, such as when Mr. Summers and Mr. Adams â€Å"grinned at one another humorlessly...† (Jackson). There is also cowardice in how people in Omelas uphold a child's misery. They rationalize the co-existence of their happiness and individuals suffering: â€Å"They all know that it has to be there† (LeGuin). They think this way to free themselves from guilt. Rationalization is a coward way out of his/her conscience. People follow authority, even when it results in violence because violence has become too commonplace that no one questions its morality anymore. Children and adults alike  participate in the violence of the lottery, as part of their â€Å"numbing, commonplace everyday activity† (Breakthrough Writer).  

Marketing Plan for Body Scrub Term Paper Example | Topics and Well Written Essays - 1750 words

Marketing Plan for Body Scrub - Term Paper Example The planning process begins with an attempt by the company to size up its present market situation and the factors responsible for it. Such a plan ensures a systematic approach to developing products and services to meet and satisfy the consumer's needs. Providing strategic option is a key role in the marketing plan. A fast life, with lots of fast food, little time for self-care, sometimes results in adverse impacts on the health and body of the individual. This calls for quick-fix solutions. Therefore, while preparing the marketing plan, we need to keep in mind that it must be suitable enough for the individual with very little spare time and who happens to be always on the move. Analysis of External Market: Role of the external market is of prime importance in devising a marketing plan. Such an analysis in the marketing plan helps in explaining in detail the external challenges and opportunities a business may face in the coming year/s. Such an analysis will help in identifying the competitive strength of Dove while taking cues from competitors' strengths. To analyze the market in a better way PESTLE analysis can also be carried out. PESTLE stands for political, economic, socio-cultural, technological, legal and ecological factors Customer Analysis: With growing consciousness amongst the young ones about their being presentable while attending the board meeting, wedding ceremonies, parties with friends, family functions, or even going to college or marketplace. The female member requires a reliable solution to handle moisture related issues. If we take a cursory look at the market, it is found that there are a variety of solutions on offer, both branded as well as unbranded. For a body scrubber, the basic things which need to be emphasized are; Reliability, No harm to the skin.