Public Relations - Corporate Reputation programme Essay

Public Relations - Corporate Reputation programme - Essay Example Thomas Carlyle also known as Tom Ford is a fashion designer and film director from America, majorly popular for his services for Gucci and the creation of fashion label Tom Ford. Born in 1961, Tom Ford is renowned for his creativity in dress designing and versatility in product offering. The brand â€Å"TOM FORD† came into existence in 2004 after the fashion designer and film director decided to part his way with Gucci. The brand offers cosmetic products, menswear, eyewear, fashion accessories and women wear to a customer base spread across the globe. Majority of the customers of Tom Ford are celebrities from international film industries, the world of sports, politics and media (Ford, 2014; Lewis, 2013; Petcu, 2010). In order to understand how media and general public view Tom Ford as a brand, a reputation audit is carried out. This audit will be helpful in understanding the effectiveness of Tom Ford’s marketing strategies to establish the brand as a luxury fashion product manufacturer and supplier. Moreover, the audit will help readers to understand the sentiments of Tom Ford’s target audience about its policies, performance in the industry, its financial strengths and the social responsibility which the brand is fulfilling (Males, 2013). Tom Ford’s target audience perceives the brand as a luxury high-end fashion brand providing fashion accessories, tailored suiting, fragrances, jackets, sunglasses, ties, shoes, skirts, cosmetics, leather goods and eyewear. Majority of the customer base of Tom Ford perceives it as a market leader in fashion and media industry because of its products’ exclusivity and quality. Tom Ford’s products are mainly popular because of innovativeness in product design and the ability of the brand to come up as the introducer of fashion trends. In addition to this ability, Tom Ford is

Growing up as a child in my family Essay Example | Topics and Well Written Essays - 250 words

Growing up as a child in my family - Essay Example I fell pregnant on five separate occasions but had a total of six children, all of whom were all girls. I gave birth for the first time in 1977 and had my last child in 1981. In conjunction with being a full-time mother, I also worked two jobs to help support my children. In 1989, a met a really nice guy who was to be my future husband. We have now been together for 22 years and are still in love with each other just as much as we were back then. In the year 2000, my husband and I decided to become foster parents. We have cared for over 32 kids since then and have gone on to adopt three of those kids, all of whom are girls. These girls were so adorable that we had no choice but to open our hearts and accept them. They are currently aged 11, 14, and 17 years old respectively. For the last 26 years I have been working as a C.M.A. All this time I have been trying to finish raising my girls. It is only now that I have realized that I need to go back to school in order to finish my high s chool diploma. I don’t have much to say about my childhood except I became a mother far too soon. I thank God every day for each of my three kids. I am part of a gospel group called God’s Chosen Generation, of which I am the group’s manager; my husband is in charge of the music. My two youngest daughters sing as part of the group along with my friend’s daughter too. Every Sunday we go to church and participate heavily in the church’s activities. This is the story of me â€Å"growing up as a

The Trend Of The Wellness Industry

The Trend Of The Wellness Industry Introduction There has been a considerable rise in the trend of the Wellness Industry mainly in Asia-Pacific. As Destination Spas are developing in the industry, it seems it is still rather vague as to what the future holds for this particular sector. The rising awareness of people towards personal health and growth is creating a demand for a service role that is currently evolving to cater to the demands of this progressing market trend. This study will investigate possible outcomes for destinations spas, Mandala Spa, in the designated geographical area. Background The globalization of wellness products such as Spas are increasing and evolving, whereas the philosophies and traditions of the eastern culture are penetrating the western context and vise versa. These spas are growing by incorporating physical, emotional and spiritual activities coupled with the pop psychology that mixes more esoteric practices to raise the level of mental wellness. (Smith and Puczko, 2008) Wellness is defined as The multidimensional state of being well, where inner and outer worlds are in harmony: a heightened state of consciousness enabling you to be fully present in the moment and respond authentically to any situation from the deep inner well of your being. Wellness is an ever-evolving journey to a heightened awakening of the consciousness and working towards a fitter state in regards to the physical, mental and emotional sense of wellbeing, thus helping an individual to further experience life to its fullest with the greatest longevity. (Bodecker and Cohen, 2008) Figure 1: The Expanded Wellness Model Source: Mueller and Kaufmann 2001 p.6 Overview of the Wellness Industry A considerable amount of visitors going to modern day health and wellness centers are mostly not aware of the historical and cultural backgrounds of the treatments they experience. It would be not so far fetched to say that these visitors have not realized that the Ayurvedic practices from India date back as far as 5000 BC, or that the current make-up brands that women are using these days hold similar cosmetic traits to those used my the Egyptian women in 3000 BC. The earliest recorded documentation of Chinese medicinal methods date back to 1000 BC, however in Western societies Chinese medical methods are regarded as exotic and somewhat new in their perception. According to a study made by the Spa Research Fellowship, the earliest reference to so called magical healing waters is 1700 BC and as the classic physician and philosopher of the Hellenistic age, Hippocrates, once said that à ¢Ã¢â€š ¬Ã‚ ¦water is still, after all, the best. (Health Wellness Tourism) There is an increasing awareness of the healing properties of water, whether it be thermal, sea or mineral water. Civilizations such as the Greeks and Romans understood the various health related aspects of water treatments and thus were quite focused on fitness and cleanliness through such practices. On the other hand, other ancient civilizations from The Middle East and Asia and other indigenous people around the world were already aware of the health benefits of other practices like herbal medicines, yoga, massage, meditation and other related spiritual practices, for centuries before the cultivation of health related practices in Europe. Although by Western standards, the quality of life in many parts of the world are seemingly low or of poor quality in comparison to Western societies, India and Africa can be cited as two better examples. These people living in such poor standards have developed their own ways of maintaining their wellbeing, although such conditions of deprivatio n favor the triumph of illness over wellness. These practices of preserving health and wellbeing are continuing to become more and more popular among day spa operators and subsequently the visitors of these days spas are growing interests keen enough to want them to visit the origins or homes of these practices such as Yoga and Thai massage. (Health Wellness Tourism) The term Spa, is an adapted acronym for Solus Per Aqua, it can be translated as health through water. (Leavy and Bergel, 2002) According to Associate Professor Rujirutana Madhachitara, PhD of Penn State University in her paper, Opening Up a Services Market The Thai Spa Industry, From what we learn in the classroom and witness in real business life, market usually do not grow as explosively as health spas have done in Thailand. Hotels and resorts along with entrepreneurs have recognized the potential of spa development in Asia, it is even arguable to an extent that recent trend of spas has impacted the face of the Hospitality in the region. Intelligent Spas came up with the Spa Benchmark program across the major Asia Pacific markets and summarized the findings in the table below (Garrow, 2007) Table 1: Asia Pacific Spa Industry overview Malaysia Since the year 2002, Malaysias spa growth has increased by 200% and continues to foretell increased growth. Indonesia Is home to the larger spas in regards to indoor space and more than half of them are destination spas, within the region it is also second most affordable next to the Philippines. Philippines Is the smallest in terms of market size but regardless it also possesses on average, the most numerous amount of treatment rooms, studies show that there is also strong potential for growth in this sector over the coming years. Singapore relatively, the country has a mature market but is still predicted to grow at 11% annually over the upcoming years. There is a considerable amount of day spas of which half are said to be salon type oriented spas. Taiwan Over 81% of Taiwans 300 spa facilities were day spas, a large group of their spas use group brand names, whilst spa franchises are very common. Growth rate is said to be slow in the coming years. Table 2: Asia-Pacific Global Spa study The Asia-Pacific spa industry is the quickest growing region on a global basis, however it is yet relatively young. A larger proportion of spas are preset in emerging markets while resort/hotels spas are currently leading development. Typically, destinations spas are regarded as spa resorts. Growing but yet underdeveloped health resorts in a sense. In comparison to Europe, spa revenues in the Asia-Pacific are 35% lower and 19% lower on a global average, however hotel spas are only 3.75% to 5.8% lower respectively. Whilst in terms of staffing, hotel spas are at an average of 27 employees per establishment and 17 per spa. Intelligent Spas Global Benchmark Report, May 2009, states that the treatment room occupancy in the Asia-Pacific is 37% higher in comparison to other regions, 45% of total revenue accounts for payroll, and with an average treatment rate of US$77 it is the lowest economically among all regions. (Samantha Foster) The term Destination Spa holds a particular standard of luxury for spa-goers, as they were places where the rich and famous would go to slim down. These days destination spas offer more than just a luxurious way to get slim fast, they offer a variety of products that cater to the overall wellness of their customers. Such services offered are healthier diet alternatives, lifestyle lectures, yoga seminars and more traditional methods of energy attunement to find your own sense of inner and outer balance. (Leavy and Bergel 2002) Mandala Spa brands itself as a destination spa incorporating all the fore mentioned services and more, in 2005 they won the prestigious Asia Spa Award for best destination spa of the year and spa treatment of the year. Since then they have continued to win awards in 2006, 2007, and 2009. Since its inauguration in 2001, Mandala Spa has touched the lives of many people and has grown from a four-villa Day Spa to a full fledged Wellness Resort and Destination Spa. ( http://www.mandalaspa.com) Aims The author will conduct an in-depth research on what the future holds for Destination Spas in Asia Pacific, focusing on a developing boutique Destination Spa brand, Mandala Spa as a prime reference. Objectives To review literature about the Wellness Industry with emphasis on Destination Spas. To investigate the trends and variables influencing the development of the Wellness Industry with focus on the Destination Spa sector. To understand the strategies that Mandala Spa is using for its success and how they will use these for future development or expansion; and To recommend any findings to Mandala Spa and the Asia Pacific Spa and Wellness Coalition for the overall benefit of the industry and for future research; CHAPTER 2: LITERATURE REVIEW The Concept of Wellness Tourism According to (Verschuren, 2004) Wellness tourism is very different from health tourism as wellness tourism is considered a unique product within the health tourism segment thus it is not a category in itself but a sub category of health tourism. Figure 1 According to (Kaspar 1996), health tourism is the sum of all the relationships and phenomena resulting from a change of location and residence by people in order to promote, stabilize and, as appropriate, restore physical, mental and social well-being while using health services and for whom the place where they are staying is neither their principle nor permanent place of residence or work. By definition of (Mueller and Kaufmann 2000), following (Kaspar1996), wellness tourism can be the sum of all the relationships and the phenomena resulting from a change of location and residence by people whose main motive is to preserve or promote their health. They stay in hotels that are specialized in providing the individual care with the appropriate personal know-how. To further the statement these guests require and expect certain service packages that are comprehensive in nature, such packages may include physical fitness, meditations, dietary advise, beauty care and education. According to The International Spa Association (ISPA) spas are defined as entities devoted to enhancing overall well-being through a variety of professional services that encourage the renewal of mind, body and spirit (ISPA, 2006) A comprehensive categorization of spas has been produced by the International Spa Association is listed below: Club Spa Day Spa Spa Hotel Holistic Spa Medical Spa Bath Resort Spa Sport Spa Structured Spa Definition of a Destination Spa There is no universally accepted definition of destination spas, rather the following academics present these definitions: Destination spas predecessors were referred to as fat farms due to their somewhat rigorous detoxification and weight loss programmes. These fat farms were perceived as the to-be places for communities high societies, yet most of these establishments were not deemed a pleasant holiday experience as most of them were ran similar to boot camps in a sense, where their guests would undertake restricted diets or fasting seminars where the promised results of weight loss would be achieved, however in no manner pleasant. Few of these fat farms would feature beauty treatments, relaxation or meditation programmes and even less provided in education in terms of how to maintain their lost weight, thus guests would eventually gain the weight back. The destination spa of today offer more than just weight loss programmes but are now geared towards more meaningful exercise programmes, education on lifestyle, wellness seminars, consultancy on diet and cleansing, and some offer medical tests or evalua tions. (The Spa Encyclopedia) Destination spas are built with the primary purpose of providing spa/wellness activities for guests as compared to resort/hotel spas whos primary purpose is to sell their rooms while the spa is an augmenting facility, the purpose of destination spas are the exact opposite of this. (Gibson 2008) Destination Spas are a place where visitors go for short retreats/wellness programmes that are somewhat life changing or produce a high impact on the guests lifestyle. (Spa bodywork: a guide for massage therapists) Asia Pacific Wellness Traditions The wellness traditions of Asia follow a more holistic approach to health and wellbeing, treating the mind, body and spirit as one. Their way of healing is by finding the essence of the problem and supporting the body in healing itself therefore boosting the bodys natural immunity against illness and disease. Therefore the approach through natural healing, in Asia, is rooted in spirituality and tradition rather than on a basis of natural assets. In Japan the traditional bathing establishments of onsens, which are Japanese hot springs, are commonly visited by locals in seek of meditation or relaxation and has grown in popularity among the tourists. Reiki and Shiatsu are two of the most prevalent wellness therapies from the Japanese culture and are currently very common treatments provided by western spas. The legacy of Indias historic culture has existed before that of Ancient Egypt as even scholars regard Ayurveda (the science of life) as one of the oldest healing systems in the world. It is still commonly the first form of traditional healing in Nepal, India and Sri Lanka. The traditional forms of Chinese medicine were focused on an individuals overall state through a variety of therapies, such as Chi (the overall flow of life force or energy of a person), Shen (the persons mind that is responsible for their mental abilities and consciousness), and Jing (The governing essence of a persons vitality). Traditional Chinese medicine, similar to Indian Ayurveda, leans towards the aspects of preventive and holistic approaches towards health in regards to physical movement, spirituality, diet and emotional wellbeing. A myriad of therapies are offered, some of the most popular to mention are Tai Chi, Qi Gong, herbal medicines, and acupuncture which focus on the flow of energy throughout the body. Thailand is currently said to be the leading country in spa development within Asia, featuring a wide array of services, products, aesthetics and centres. The basic principles of Wat Pho traditional Thai massage and the Lana traditions of Northern Thailand are what constitute the concepts of Thai spas. The Temple of the Reclining Buddha, Wat Pho, located in the capital city of Bangkok by the Grand Palace, is where traditional Thai massage was born. During the era before the temple was built, the area was a site for the practice of traditional Thai medicine that has its relational origins from Ayurveda. Malaysia has a set of unique spa programmes and ambiences through the incorporation of village or kampung traditions along with the wellness traditions practiced in the royal courts. Pressure point and long stroke massage techniques which are the basis of Urut, the traditional Malay massage, which is the main feature of the services offered along with traditional post-natal care in womens health programmes. The foundation of these therapies are based on causative theory building on the organizing principles of cold and hot, damp and dry and of the natural elements air, fire, water and earth, derived from links to Ayurveda. Indonesias mainstay of promoting wellness and beauty comes from Jamu herbalism, traditionally it lies in the center of managing the populations healthcare. The spiritual approaches to wellness, along with traditional massage techniques and fresh herbal ingredients, are highly incorporated in Balinese and Indonesian spas. Vietnam, regarded now as the new Thailand amongst south east Asian investment circles due to its promising economy and influx of new beach, golf and health resort developments. The main medicinal tradition of the country is referred to as Thuoc Nam of which is based more on traditional folk knowledge. A Buddhist monk and scholar, Tue Tinh, developed Thuoc Nam into a national system. He consolidated all the local medicinal knowledge from Vietnam and established clinics within monasteries along with herbal gardens coupled with educating the public on the herbal home medicine. (Dung and Bodeker 2001) The Philippines, being an archipelago, has its traditional medicinal techniques deeply rooted in the multitude of ethnics groups found on its thousand of islands. Its traditional massage practice is known as Hilot and is just as diverse in techniques, practices and tradition as it varies from region to region within the country. It is however being standardized, and thus growing ever more popular among the spa programmes in the Philippines. (Marana and Tan 2006) Key Theories on Spas Compare and contrast an approximate of 3 key theories here, identify who your subject matter experts are through seeing who are the names who are always cited in the various journals and books you have on Spa. Support with some models, I think you have one model in your Chapter II already! Figure 1. Maslows Hierarchy of Needs and Schà ¼tte and Ciarlantes Asian Equivalent Model. Adapted from (Athena H. N. Mak, Kevin K. F. Wong and Richard C. Y. Chang) Maslows hierarchy of needs and the Asian equivalent model Tourist motivation embraces psychological as well as physiological facets because travel is expected to satisfy different levels of needs such as psychological (e.g. intrinsic, personal and interpersonal rewards) and physiological needs (e.g. food, shelter, safety, health and fitness) (Witt and Wright, 1992). Maslows (1970) hierarchy of needs is one of the most popular theories of motivation used by researchers to study tourist motivation (Iso- Ahola, 1980). Maslow proposes that human needs as motivators form a five-level hierarchy comprising of physiological, safety, love/ belonging, esteem and self-actualisation needs. He further states that the lower-level needs should be satisfied first before an individual could move up to higher-level ones in the hierarchy. Mill and Morrison (1985) cite that motivation is a phenomenon that takes place when an individual seeks to satisfy a need, and suggest a correlation between Maslows hierarchy of needs and tourist motivation. Maslows model is based on Western culture, so Schà ¼tte and Ciarlante (1998) have questioned whether self-actualisation (a personally directed need) is existent among Asian consumers. They contend that Asian countries predominately have a collectivist culture (Hofstede, 1980), so the idea that a personally directed need is at the highest level of needs would neither be readily accepted nor regarded positively in the Asian culture. Instead, socially directed needs seem to be more apposite in such cultural context. Schà ¼tte and Ciarlante thus put forth an Asian equivalent model, one that eliminates the personally directed self- actualisation need and emphasizes the intricacies and importance of socially directed needs, namely, affiliation, admiration and status. Based on the research conducted by (Athena H. N. Mak, Kevin K. F. Wong and Richard C. Y. Chang) Their study identified the motivating factors for Hong Kong spa-goers seeking spa experience when they travel. Their perceptions of spa, as well as their socio-demographic characteristics, were analysed. In addition, an instrument to measure motivation in the spa tourism domain was developed. Factor analysis results show that relaxation and relief, escape, self-reward and indulgence, and health and beauty are important underlying motivating factors for spa-goers, as shown in the study. The result contrasts interestingly with general European spa-goers perception that spa experience is largely for curative or therapeutic purposes (Miller, 1996; Douglas, 2001), and American spa-goers perception that spa experience is a means of self-reward (Kaspar, 1990; ISPA, 2006). For the Hong Kong context, it is actually an integration of self-reward and health, together with relaxation and escape motiva tions. This distinctive combination of motivating factors reflects the unique underlying needs of Hong Kong spa-goers. The demand for spa is anticipated to grow continuously (ISPA, 2006), and the opportunities associated with spa are many and varied. However, despite the bright outlook for the Asian spa market, it is imperative for the spa industry to maximise the potential for this niche market segment outlook for the Asian spa market, it is imperative for the spa industry to maximise the potential for this niche market segment. Current Situation of Mandala Spa Here you do a write up discussing the current situation of Mandala Spa as a destination spa in the Asia Pacific region. What is the key to Mandalas Success? You have to understand, that when you analyze wellnessà ¢Ã¢â€š ¬Ã‚ ¦ and a commitment to wellness and the wellbeing of other people, you realize very quickly that taking care of other people or being a good care taker for people, a very essential Christian quality, this is not something you do as a job like flipping hamburgersà ¢Ã¢â€š ¬Ã‚ ¦ it is something that has to be developed inside of a person as part of their personality, inside of their heart, so Karen Reina and I realized very quickly that if you want to be sincere in the wellness industry by taking care of other people one way or the other. It could be in the spa industry, the hotel industry or that might simply be in the nursing or physical therapy industry, the most important quality is the love and compassion and ability to have positive relationships with the guests. We decided that this is one of the most essential qualities a place can have, this is what we have to focus our service on, the rest is really technical training, skill training, attitude refinement, the way your presenting yourself with etiquette training, but what makes us very different from all other aspects of the hospitality industry is that when your working really close with people, when your touching them literary with your hands and fingers, when your all over their skinà ¢Ã¢â€š ¬Ã‚ ¦ YOU CANT FAKE IT! If your not real, people will realize it the latest at that point, when somebodys hands are all over them, thats when they realize if that service is real or fake, they are just pretending to give me a loving and caring service and just see it as a job. This is what really is the very essence of mandala spa, and this is what makes us different from many other places to start out withà ¢Ã¢â€š ¬Ã‚ ¦ our outlook was not based on a well organized spread sheet full of figures, our first challenge was and still is always, how can you install a culture and a commitment to the essence of hospitality in our staff, a corporate cultu re as it is calledà ¢Ã¢â€š ¬Ã‚ ¦ this is the same challenge others in the same field are experiencing now in hospitality, where they say that cutting edge is where the guest is loved or feels loved, what better hospitality can you give other than true love and true care? No matter on which level, and this is what our people and guests come back for. So when people ask what was their best holiday experience, it is often the very small relationships they had with their host, it is all about love, care and respect, the rest is really just dressing up. You very quickly realize that when you think that way, well its different that hamburger flipping in a way that you have to teach that way of thinking, you have to communicate that, you have to install that as a part of corporate culture.. that we want to do things with care, that we want to do things to maintain or better the environment, that we are caring for our employees as people and not just by looking at the annual growth rate of the company, caring by making an effort to communicate with them, by trying to provide personal growth opportunities for them, no matter if its through Yoga or personal talks or through participation in our social responsibility programs like planting trees, improving the environment, and they are proud of that, they should feel proud of being gentle, of being caring, of being compassionate. These are al the values we are trying to install within our corporate culture, not just the training to start out with and technical perfection, quality of touch, I am doing that myself. But what really brings everything through and what brings everything together is really when your heart is open and your heart is in it, and this is a big part of Mandalas secret, were trying really to maintain that corporate culture that is true to itself, that walks the talk. Wellness and wellbeing is not a five to nine job for Mandala Spa, it is a way of lie for Mandala Spa. Conclusively, a lot of people wor king with us or working with me are not there just for the job or the rewards or the growth opportunities on a proffesional career level, they are simply there because they love the way of life that they can live during eight hours of their prime time. CHAPTER 3: METHODOLOGY Research Paradigm and Design The Research Paradigm used in this dissertation is that of intepretivism in which is a comprehension of the differences between humans as social actors. The social actors in this case refer to interview respondents. Saunders, Lewis and Thornhill (2007) presented an argument that the business world is too intricate to be at the disposition of theories and definite `laws` in which rich insights may be lost in the process. In line with this paradigm, the author maintains an empathetic stance and attempting to understand the social world from the point of view from the research subjects. As each situation is unique and stands alone, all these are a function of a specified set of individuals and circumstances brought together at a particular time. The epistemology of this paradigm is on subjective meanings and social phenomena with a focus into an in depth study on the details of destination spas in the Asia Pacific, the background reality and motivating actions. It will have a subjective axiology due to the research being value bound and the author being inseparable from the research. An inductive approach is used here in which the author theorizes that the wellness industry is a sub category of the health industry health tourism and from recent trends it is predicted that the health industry is beginning to adapt aspects of the wellness industry as a more informed clientele demand for an integration of wellness and nutrition into healthcare. This proposed theory is to be backed up with collected interview data for testing of validity. Qualitative Study Data Collection Development Open ended questions are structured or at least semi structured. It is important that the author guides the interview and steer it back on topic should digression occur. Nonetheless, for the purpose of the B.A (Hons) dissertation, structured interviews should be used. If you use interviews but did not manage to meet the person face to face, attach a copy of email correspondence in appendix. Or save MSN conversations into rich text format. Sampling Data Collection Data Analysis Ethics CHAPTER 4: ANALYSIS AND RESULTS Introduction Profile of Participants How many of them Number of contacts (overall sampling frame) How many returns? (% of responses) DO NOTE THAT FOR ONLINE SURVEYS, THE ACTUAL QUANTITY IS NOT EASILY DERIVED AND IS MAINLY AN ESTIMATE. Give evidence of screening (How many were null? Even if person answers all strongly agree, it is null!) Proper steps supersede absolute numbers. Report the final, n = 19 (%) Who are the participants? (Use your background questions to assist you.) For qualitative interviews, youve been in contact with the person. Describe their qualification to prove that they are the appropriate person to individual on the subject. Background of Participants Analysis of qualitative data Reiterate that an inductive approach was used and that it is an exploratory paper You have a choice here of analyzing your data using a condensation, grouping or ordering process.

Human’s Attempt to Overrule God: The Debate Over Euthanasia Essay

Life. Did you have the free will to decide when your life began? If man didn’t have the power to decide when life began, why does man want to exert the right to end it? Life is one of the most valuable things that humans possess. Humans are the most complex of all creatures. Plenty of time is spent debating over beginning and ending of life issues such as, euthanasia. Euthanasia is a defined as, a â€Å"gentle and easy death†, derived from the Greek language (Keown 10). A â€Å"gentle and easy death† indicates that death would not come naturally, but by treatment or medication. For death to come by treatment or medication was not God’s intention for the termination of human lives. To illustrate, the Bible says, â€Å"Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.† (1 Cor. 6:19-20). The body is a temple and it is a gift from God. Human beings were bought with a price for a valuable purpose. The debate over euthanasia is a prevalent and pressing issue in today’s society, and possibly one of the most popular. Euthanasia is a topic that will separate a room of people by beliefs. About three years ago, 22 percent of the 18 members of the Humane Society board resigned over the controversial issue of euthanasia (Humane Society CEO Search Reignites Euthanasia Debate 2014). This is a debated issue in which many believe that a person should have the right to decide on how they feel (EUTHANASIA Will Be Debated at an Event in Cheltenham This Week 2014). Euthanasia is a heavily debated topic that is deeply divided because of personal conviction or religion. This is an ongoing moral and ethical worldwide debate, is the w... ...g Death; Assisted Suicide." The Economist 20 Oct. 2012: 18(US). Global Issues in Context. Web. 30 Apr. 2014. Ernst, Cheryl, and Maureen Mennie. "Palliative Preference." Maclean's 24 Mar. 2014: 6. Global Issues in Context. Web. 24 Apr. 2014. "EUTHANASIA Will Be Debated at an Event in Cheltenham This Week." Gloucestershire Echo [Gloucestershire, England] 5 May 2014: 17. Health Reference Center Academic. Web. 5 May 2014. "Humane Society CEO Search Reignites Euthanasia Debate." Crain's Detroit Business 10 Mar. 2014: 0001. General OneFile. Web. 24 Apr. 2014. Keown, John. "1- 'Voluntary Euthanasia'" Euthanasia, Ethics, and Public Policy: An Argument against Legalisation. Cambridge, UK: Cambridge UP, 2002. 10. Print. Keown, John. "The Value of Human Life." Euthanasia, Ethics, and Public Policy: An Argument against Legalisation. Cambridge, UK: Cambridge UP, 2002. 39. Print. Human’s Attempt to Overrule God: The Debate Over Euthanasia Essay Life. Did you have the free will to decide when your life began? If man didn’t have the power to decide when life began, why does man want to exert the right to end it? Life is one of the most valuable things that humans possess. Humans are the most complex of all creatures. Plenty of time is spent debating over beginning and ending of life issues such as, euthanasia. Euthanasia is a defined as, a â€Å"gentle and easy death†, derived from the Greek language (Keown 10). A â€Å"gentle and easy death† indicates that death would not come naturally, but by treatment or medication. For death to come by treatment or medication was not God’s intention for the termination of human lives. To illustrate, the Bible says, â€Å"Or do you not know that your body is a temple of the Holy Spirit within you, whom you have from God? You are not your own, for you were bought with a price. So glorify God in your body.† (1 Cor. 6:19-20). The body is a temple and it is a gift from God. Human beings were bought with a price for a valuable purpose. The debate over euthanasia is a prevalent and pressing issue in today’s society, and possibly one of the most popular. Euthanasia is a topic that will separate a room of people by beliefs. About three years ago, 22 percent of the 18 members of the Humane Society board resigned over the controversial issue of euthanasia (Humane Society CEO Search Reignites Euthanasia Debate 2014). This is a debated issue in which many believe that a person should have the right to decide on how they feel (EUTHANASIA Will Be Debated at an Event in Cheltenham This Week 2014). Euthanasia is a heavily debated topic that is deeply divided because of personal conviction or religion. This is an ongoing moral and ethical worldwide debate, is the w... ...g Death; Assisted Suicide." The Economist 20 Oct. 2012: 18(US). Global Issues in Context. Web. 30 Apr. 2014. Ernst, Cheryl, and Maureen Mennie. "Palliative Preference." Maclean's 24 Mar. 2014: 6. Global Issues in Context. Web. 24 Apr. 2014. "EUTHANASIA Will Be Debated at an Event in Cheltenham This Week." Gloucestershire Echo [Gloucestershire, England] 5 May 2014: 17. Health Reference Center Academic. Web. 5 May 2014. "Humane Society CEO Search Reignites Euthanasia Debate." Crain's Detroit Business 10 Mar. 2014: 0001. General OneFile. Web. 24 Apr. 2014. Keown, John. "1- 'Voluntary Euthanasia'" Euthanasia, Ethics, and Public Policy: An Argument against Legalisation. Cambridge, UK: Cambridge UP, 2002. 10. Print. Keown, John. "The Value of Human Life." Euthanasia, Ethics, and Public Policy: An Argument against Legalisation. Cambridge, UK: Cambridge UP, 2002. 39. Print.

Critical reflection essay Essay

Critical reflection may be defined as analysing, observing, questioning of assumptions and learning through experience. Critical reflection is thought upon at all times by most people on a day-to-day basis. Predominantly reflection is done when an error has occurred. Whether it be reflecting on a personal relationship, work, family or even Critical Reflection critical reflection about one’s upbringing. Nursing professionals are required to critically reflect at all times so to help them learn from their mistakes, be empowered, keep positive work consistent and importantly to provide the best care possible to all their patients. There are a number of tools available to help nurses and midwives through this process. Most nursing professionals have faced some sort of negativity, mistakes by others or themselves sometime in their profession. Critical reflection is an important process for nurses to be able to not only deal with these situations but to help them learn and grow from them so if they ever face a similar situation they are equipped with the right knowledge and tool. One tool that is available to nursing professionals, for their critical reflection process, is the Gibbs’ Reflective Cycle. The Gibbs’ Reflective Cycle consists firstly of the description of what happened followed by the feeling on the situation, evaluation of the experience, analysis, conclusion and lastly the action plan if a similar situation occurred (Dempsey and Wilson, 2010). Although the critical reflection process may seem simple it may be in depth depending on the situation at hand. Lucas (2012) states that many people don’t understand the concept, process and importance of critical reflection and may not take the time to think about and utilise the critical reflection tools such as the Gibbs’ Reflective Cycle. Williams (n.d.) writes that critical reflection is well processed by students in theory but when it comes to actioning it in their practical it is often not done in the right way or order. The life expectancy of indigenous people in Australia is 12 years less than non-indigenous people meaning that critical reflection tools may need a change and there has been a wide curricular reform in medical education (Ewen, Mazel and Knoche, 2011). Clinical reflection in clinical placement is the best way to learn for nursing students (Henderson, 2011). Change is happening at all times. Change is happening to social, structural and political issues and with this health professionals need to always critically reflect with the demands of society and the growing population of the world (Bowden, n.d.). It is highly important for nurses to critically reflect on a day-to-day basis because their patient and situation vary. Apart from doctors, nurses administer all medications and thus have to have a great reflection tool so to enhance their knowledge and understanding as to not make any errors. Reflection is key for nursing professionals not only because they will provide the best care possible but also for the nurses own peace of mind so they can have a great balance in their home and work domains. In Australia there are policy and procedure regulators for nursing professionals. Code of Ethics for Nurses in Australia sets the standards for human rights, international covenant on economic, social and cultural rights and international covenant on civil and political rights. Code of Ethics for Nurses in Australia Supports the Code of Professional Conduct for Nurses in Australia who set the standards for the way professional nurses are to advocate their profession within and outside their domains. National Competency Standards for the Registered Nurse sets standards to the regulatory framework to help nurses and midwives achieve competent and safe care. Nursing professionals have to follow policies and procedures at all times in their work thus the importance of critical reflection. Conclusion In conclusion, the evidence to critically reflect is overwhelming. Nursing professionals are expected to provide the best care possible because the public naturally entrust in them. Although critical reflection is a natural process in most peoples thought process, there are tools available that will aid in the reflection process, such as The Gibbs’ Reflective Cycle. It can now be identified how important it is to critically reflect, for nurses, because patients’ lives are usually in the hands of the nurses who look after them. Government bodies set the standards for all nurses and midwives in the way they should advocate their profession, care for their patients and importantly for nurses to have the right education and learning strategies. Reflection Researching for this essay has made me appreciate nursing professionals more than I already had. I truly now understand the importance of critical reflection. Before I started the Bachelor of Nursing degree, I thought my studies would predominantly be about how to slap on a band aid, heal wounds and learn about rules and regulations but now I have realised that it takes a whole lot more to be a great nurse. We not only need to learn the practical side of nursing but more importantly be emotionally ready to become a registered nurse or midwife. I have read so many articles and books for this essay and it makes me even more proud to become a nurse and one day my dream of becoming a midwife. I am 28 years old and am at university for the first time in my life. I was scared when I first started university but now I have been reassured that I am on the right path and am very excited for my future and what it may bring.

HRM Goals

HRM has three basic goals, which contribute to achieving management objectives: First goal is integration of HRM in two senses: integrating HRM into an organization's corporate strategy, and ensuring an HRM view in the decisions and actions of line managers. Integration in the first sense involves selecting the HRM options consistent with (and which promote) the particular corporate strategy. The option Is determined by the type of employee behavior expected (e. g. innovation) needed to further the corporate strategy.Second goal of HRM is securing commitment through building strong cultures. Third goal of HRM is to achieve flexibility and adaptability to manage change and Innovation In response to rapid changes consequent upon globalization. The principal objectives of HRM: To help the organization reach its goals. To employ the skills and abilities of the workforce efficiently. To provide the organization with well-trained and well-motivated employees. To Increase to the fullest the employee's job satisfaction and self-actualization. To develop and maintain uality of work life.To communicate HR policies to all employees To be ethically and socially responsive to the needs of society. HRM helps an organization and its people to realize their respective goals: At the enterprise levels: 1) Good human resource practices can help In attracting and retaining the best people in the organization. Planning alerts the company to the types it will need in the short medium and long run. 2) It helps In training people for challenging roles, developing right attitudes towards the Job and the company promoting team spirit mong employees and developing loyalty and commitment through appropriate reward schemes.At the individual level, Effective management of HR helps employees thus: 1) It promotes teamwork and team splrlt among employees. 2) It offers excellent growth opportunities to people who have the potential to rise. 3) It allows people to work with diligence and commitm ent. At the society level: Society, as a whole is the major beneficiary of good human resources practices 1) Employment opportunities multiply. 2) Scarce talents are put to best use. Companies that pay and treat people well always race ahead of others and deliver excellent results.At the national level: Effective use of human resources helps in exploitation of natural, physical and financial resources in a better way. People with right skills, proper attitudes and appropriate values help the nation to get ahead and compete with the best In the world leading to better standard. Real Example, HPH – AICT my current work environment HRM goals: First goal is integration of HRM in two senses: integrating HRM into an organization's corporate strategy, and ensuring an HRM view in the decisions and actions of line managers For Instance, the HRM policies In relation to recruitment, appraisal, compensation, training, etc. re related to the business strategyemoval of narrow Job classific ations